Jaunumi
  FEDMA addressed MEP Lauristin on BtoB direct marketing at industry lunch

On the 28th June, FEDMA, together with Chris Combemale, FEDMA’s Co-Chair, participated to a lunch organised by representatives of the advertising industry on ePrivacy with MEP Lauristin. Where also present representatives from the UK, Irish and Austrian permanent representations. Chris communicated strongly to MEP Lauristin the importance to keep BtoB commercial communication excluded from the scope of the ePrivacy proposal.

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  LIBE Committee discuss MEP Lauristin’s report on ePrivacy

The presentation of the draft report of MEP Lauristin (see analysis in an article below) on the ePrivacy Regulation on the 21st June was yet again an occasion to show the divisions among MEPs between the MEPs looking for a balanced approach between privacy and access to data, and the ones which will only take into consideration the fundamental right to privacy, regardless of the technical challenges. 

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  European Parliament approves new Digital Economy Commissioner

On July 4, the European Parliament approved the appointment of Mariya Gabriel as Member of the Commission for Digital Economy and SocietyMariya Gabriel is currently a member of the European Parliament's LIBE Committee, as well as a member of the delegation for relations with the Maghreb countries and the Arab-Maghreb Union, the delegation to the ACP-EU Joint Parliamentary Assembly, and the delegation to the Parliamentary Assembly of the Union for the Mediterranean.

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  Estonian Presidency of the European Council

Estonia holds the Presidency of the European Council since the 1st July for the second half of the year 2017. It will be responsible for organising the work of the Council of the European Union and its working parties.
Estonia’s Prime Minister Jüri Ratas, stated the priorities of the presidency are an open and innovative European economy and implementation of the digital single market within all European Union Member States with free flow of data.

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  Pētījums: Gandrīz 30% iedzīvotāju atsaucas uz tiešā mārketinga piedāvājumiem, kas saņemti pastkastē

Neraugoties uz nereti izskanējušiem pieņēmumiem par tiešā mārketinga zemo efektivitāti, pētījumi liecina par pretējo. SKDS sociālajā pētījumā„Iedzīvotāju attieksme pret tiešo mārketingu” noskaidrots, kavairāk nekā trešdaļa aptaujāto Latvijas iedzīvotāju vecumā no 18 līdz 74 gadiem dod priekšroku informatīvu materiālu saņemšanai ar pasta starpniecību.

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