The Commission’s proposal from last January maintains the status quo that Member States are responsible for developing rules for BtoB unsolicited communication. In many country, BtoB communication benefit from a more flexible regime. MEP Lauristin responded understood Chris’ arguments and responded positively that such communication does not require the same level of protection as BtoC communication. However, her draft report leaves some open question whether it would actually keep the status quo for BtoB communication. FEDMA, together with Chris, is following up with her on this particularly important issue for our industry.
During the rest of the lunch, the industry heavily discussed the issue of consent via browser, arguing that internet browser, a service currently concentrated in a handful of large companies, should not act as gatekeepers, but should enable any parties of the digital economy to request consent directly from the user. Publishers in the room also expressed their concerns regarding an amendment in from MEP Lauristin banning publishers from denying access to their service to user who have not given their consent. This amendment would have a huge impact on online publisher business model where most of the revenues derive from advertising supported by data. Finally, discussions looked at the importance to ensure that the ePrivacy Regulation is coherent and in line with the GDPR.


Latvijas Tiešā Mārketinga Asociācija. Dēļu iela 4, Rīga, LV-1004

tel +37129404236, fax +37167066506

Latvijas Tiešā Mārketinga asociācija
Copyright © 2024. All rights reserved.