How to Get Direct Marketing Customers Today Even If You Don't Have Money For Postage
By Joshua Black
If you are a direct marketer and you are looking for a unique way to get customers ASAP, look no further. Here is an old direct mail trick that will get your sales letter opened in probably 98% of the households that receive it. Read on to find out how you can start to get local customers now, even if you don't have a lot of money.
Do you have a service business, or some other type of industry that sells to homeowners locally? If you do, you understand how expensive it can be to mail a sales letter through direct marketing and even harder to get the prospect to even open the letter. Well, there is a solution and it's incredibly simple. You don't even have to write or print anything.
The next time you create a sales letter simply fold it and put it in a white, number 10 envelope (normal business-sized, not the little ones). Don't write anything on the envelop and just place it on the person's doorstep, in the door, tape it to the door, put it in the newspaper box, or a host of other locations. You can put it almost anywhere accept the actual mailbox. Use of a mailbox by non-postal employees is illegal in the U.S.
The curiosity factor alone will drive the user to open the envelop and want to see what's inside. It looks like it could even be a mistake, something that fell out of the mail carrier's bag. This curiosity factor is the key component to marketing with the white envelope trick.
Now, you will need to do this sparingly and make sure that you are not doing all of your follow-up marketing this way. This only works a few times year. If you use this too often, the homeowner will see this as regular "junk" mail. However, this is a great technique for the starving small business owner to get new customers as early as the same day you send out the letters.
You can either deliver them yourself, pay a neighborhood kid to drop them off, or hire a canvassing service to place them for you. There is always the issue of trust, but if you can multiply your efforts and you don't have to deliver them yourself, you can work on expanding your business instead. Another way to get them delivered it to pay your local newspaper to add them as an insert. The sales letter will appear as though it came in the mail that day.
Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed. http://www.UnderdogMillionaire.com
He is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com